Brand identity and a launch website for a new mortgage network, building on the heritage of an established financial services business.

Following the success of Sovereign Financial Management, the founders set out to launch Kingsmead, a UK-wide mortgage network supporting both experienced advisers and those starting their careers. The brief was to give the new business a distinctive identity while preserving a connection to Sovereign through its crown motif.

The crown was incorporated into a bespoke K monogram, pairing a familiar symbol with the new name. Deep navy, crisp white and carefully spaced typography gave the identity a confident feel, with the design carried across stationery and digital materials to establish a consistent presence for the network.

To support the launch, Good Grace designed and built an initial Squarespace website introducing Kingsmead’s offer. Clear information on compliance guidance, technology and operational support helped prospective members understand the network and start a conversation about joining. The identity and website remain in use, with website development continuing as the business grows.