The Aerospace Technology Institute needed a website that reflected its revised business strategy and made its information easier to navigate. With content spanning funding, technical resources, events and industry projects, the challenge was to create a clear structure that served different audiences while giving the internal team greater control over publishing.

Developed at About Time Creative, the work began by exploring audience personas and using them to shape the site structure, content hierarchy and key user journeys. Wireframes established how visitors could move through the information, with responsive visual design bringing the experience together across mobile, tablet and desktop.

A guided funding journey formed a key part of the website. Building on the client’s concept and knowledge of the funding process, the design translated their requirements into a structured user flow. Eligibility questions and clear decision points helped visitors navigate the available routes towards relevant recommendations and contact options.

Close collaboration with the developer carried the design through implementation in Umbraco. Alongside the visitor experience, the website gave ATI’s teams the tools to publish technical documents, showcase projects, promote events and advertise roles. Launched in early 2019, it brought the organisation’s digital presence into line with its strategy and supported the ongoing management of its content.